The Nokia Latest 3720 Classic cellphone are created with one particular market in mind—the Tough Guys! Or at least….. the tough guys wannabe.

Built to withstand drops on concrete, spill proof and dust proof are just a few of its perks. Now you have no fear to bring your phone into a shower or accidentally dropped into your beer when you chilled out at a bar after a tough day of labor!.

So which market are Nokia going after for this tough phones?
The blue collar in general like plumbers, construction workers and truck drivers, and the extreme sport activist in particular like mountain bikers and snowboarders.

Other than the main stream cellphones makers like Nokia and Samsung, we also have the Specialized handset makers such as Sonim, that is aiming at thie market segment. Sonim are well known from their Sonim XP3 Quest 2.0, a mobile phone that can be used as a hammer,thrown across the room or never missed a phone ring in a noisy working enviromement (e.g. : over the noise of a jackhammer)

The Nokia 3720 Classic may not have the coolest features like a Smart Phone, but it do includes a 2-megapixel camera, video and audio recording and a music player. The retail price for this rugged gadget is $175. Not the cheapest, but think about it’s “Built To Last” features.

We don’t need it to be smart, but we want it to be tough! So is a definite NON-iPhone user’s piece of gadget.

This entry was posted on Wednesday, July 15th, 2009 at 10:39 am and is filed under Archive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.