A report from Reuters had confirmed that Nokia, world’s leading cellphone maker will revamp their business with a product diversification— Enter Nokia Booklet 3G! The very 1st netbook from Nokia.
As if the netbook market is not crowded enough, we all know that Netbooks are basically simplified and low-cost version laptops optimized for surfing the Internet and performing other basic applications. The 1st player is Asustek in 2007, other brands such as HP and Dell quickly followed.
Many worry that entering this ever competitive market will hurt Nokia already declining profit. After all, it is no secret that Nokia has seen its profit margins drop over the last quarters along with a drop of cellphones demand. But when Reuters interview with Kai Oistamo, the head of Nokia’s key phone unit, he said that Nokia is fully aware about the low margin level in the PC world.
Perhaps the “growth” potential of Netbook Market is simply too good for Nokia to miss. According to Research firm IDC, the growth of netbook shipments this year alone is expected to be more than 127 percent from 2008 to over 26 million units, which will outperform the overall staled PC market and a shrinking phone market..
At the moment, the only specification we know about the Nokia Booklet 3G offers are as follows:
Other details about the very 1st Nokia net book will be revealed on 2nd September 2009 .
So is Nokia ready for this netbook diversification? We think their chances of success is high, as long as they uphold their core values of their brand: Human Technology. And we can only find out on 2nd Sep.
Via [ Reuters]
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