LG Mobile Announces New Phone Design Strategy: Let Other People Do It 0
LG mobile has announced a competition in which average citizens will have the opportunity to design thecompany’s next phone. Anyone over the age of 18 is eligible to enter, with LG giving away eighty thousand dollars in prizes to over forty of the top finishers. For official rules and further details visit http://www.crowdspring.com/LG
Given LG’s upward trend despite a struggling US economy, the marketing campaign seems more like a genuine thank you to customers than a desperate publicity stunt. This, however, does not negate the necessity for LG to start looking beyond its own developers for new ideas. As a current Verizon … Read the rest